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Privacy Notice

Element Trading Company (Pty) Ltd (“Element Trading Company”) operates and may operate other websites. It is Element Trading Company’s policy to respect your privacy regarding any information we may collect while operating our websites.


Like most website operators, Element Trading Company collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Element Trading Company’s purpose in collecting non-personally identifying information is to better understand how Element Trading Company’s visitors use its website. From time to time, Element Trading Company may release non-personally-identifying information in the aggregate, e.g. by publishing a report on trends in the usage of its website.

Element Trading Company also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on blogs/sites. Element Trading Company only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.


Certain visitors to Element Trading Company’s websites choose to interact with Element Trading Company in ways that require Element Trading Company to gather personally-identifying information. The amount and type of information that Element Trading Company gathers depends on the nature of the interaction. For example, we ask visitors who sign up at to provide a username and email address. Those who engage in transactions with Element Trading Company are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Element Trading Company collects such information only insofar as is necessary or appropriate to fulfil the purpose of the visitor’s interaction with Element Trading Company. Element Trading Company does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.


Element Trading Company may collect statistics about the behaviour of visitors to its websites. Element Trading Company may display this information publicly or provide it to others. However, Element Trading Company does not disclose personally-identifying information other than as described below.


Element Trading Company discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information to process it on Element Trading Company’s behalf or to provide services available at Element Trading Company’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Element Trading Company’s websites, you consent to the transfer of such information to them. Element Trading Company will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Element Trading Company discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental requests, or when Element Trading Company believes in good faith that disclosure is reasonably necessary to protect the property or rights of Element Trading Company, third parties or the public at large. If you are a registered user of an Element Trading Company website and have supplied your email address, Element Trading Company may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with Element Trading Company and our products. If you send us a request (for example via email or one of our feedback mechanisms), we reserve the right to publish it to help us clarify or respond to your request or to help us support other users. Element Trading Company takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Element Trading Company uses cookies to help Element Trading Company identify and track visitors, their usage of Element Trading Company website, and their website access preferences. Element Trading Company visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Element Trading Company’s websites, with the drawback that certain features of Element Trading Company’s websites may not function properly without the aid of cookies.


If Element Trading Company, or substantially all of its assets, were acquired, or in the unlikely event that Element Trading Company goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Element Trading Company may continue to use your personal information as outlined in this notice.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Notice covers the use of cookies by Element Trading Company and does not cover the use of cookies by any advertisers.


Although most changes are likely to be minor, Element Trading Company may change its Privacy Notice from time to time, and in Element Trading Company’s sole discretion. Element Trading Company encourages visitors to frequently check this page for any changes to its Privacy Notice. If you have an account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Notice will constitute your acceptance of such change.

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